⚡ Why We Made The Soul Collection — مجموعة الروح

At Habibi Plz, we don’t just make clothes. We make statements. From the start, our mission has been to flip Arab/SWANA identity into unapologetic streetwear — bold, bilingual, and culture-heavy. Every drop is rooted in pride, rebellion, and self-expression.

So when it came time to design our latest series, we knew it had to cut deeper. That’s how The Soul Collection — مجموعة الروح was born.

The Word That Started It All: نفس

The Arabic word نفس (nafs) means soul, self, essence, breath, life.
It’s a word you hear every day, but it carries centuries of cultural and spiritual weight.

We wanted to take this word — raw, layered, and powerful — and reframe it. To turn it into streetwear affirmations that hit hard and speak louder than trends.

Because “nafs” isn’t just about who you are. It’s about what drives you.

Why We Made It

• For Identity: Arab and SWANA youth are constantly redefining who they are in a global world. This line gives them a voice stitched in cotton.

• For Power: Each piece is a blunt mantra — Push Nafsak Hard. Heal Nafsak Slow. Make Nafsak Proud. These aren’t soft affirmations. They’re challenges.

• For Culture: Pairing Arabic roots with English punchlines bridges worlds. It honors heritage while making it universally wearable.

How We Built It

• Minimalist, Oversized Streetwear → clean three-line bilingual block text, bold monochrome palette, heavy cotton. Easy to wear, impossible to ignore.

• Unapologetic Tone → not “love & light,” but raw affirmations coded in edge and grit.

• Sustainable Production → made to order, not mass produced. Because real culture doesn’t come in bulk.

The Drop

Each tee is a wearable mantra:

• Heal نفسك Slow

• Push نفسك Hard

• Build نفسك More

• Protect نفسك Always

• Trust نفسك Deep

• Make نفسك Proud

• Feed نفسك Daily

Arabic-only editions:

• صَفِّي روحك (Purify your soul)

• غذّي نفسك (Nourish yourself)

• قوّي نفسك (Strengthen yourself)

The Bigger Picture

We made The Soul Collection because fashion should say something real. Because streetwear is more than graphics — it’s a language. And because Arab culture deserves to be worn with pride, not watered down for someone else’s gaze.

This collection is our way of saying: your essence is your style. Wear it.

⚡ The Soul Collection — Wear Your Essence.