At Habibi Plz, every drop is a statement. But this one?
It’s a return to where it all began.
Asala | أصالة isn’t just a collection.
It’s a call back to the اصل — the origin, the essence, the ancestry.
It’s about who we are before the world told us who to be.
Rooted in the Arabic word Asel | أصيل, meaning authenticity, depth, and lineage — this collection honors the stories carried in our veins and woven into every thread of our culture.
We drew inspiration from traditional Arab rugs and carpets — not as decoration, but as living artifacts.
Carpets are more than fabric — they’re history books, family trees, maps of survival and migration, memory stitched into form.
Each pattern, each color, each knot is intentional — just like us.
This drop is about showing up in your truth, wrapped in heritage and built with pride.
Available in Three Signature Colorways:
🩷 وردي الشام (Wardi Al-Shaam)
The Levant – Palestine, Lebanon, Syria, Jordan
Delicate yet powerful, this colorway pays homage to resistance, tenderness, and timeless beauty. Like the blooming damascene rose — gentle, but unforgettable.
💙 أزرق الساحل (Azraq Al-Sahel)
The Coast – Morocco, Algeria, Tunisia, Egypt
Ocean-deep and Mediterranean-bold. This palette reflects our coastal identities — full of rhythm, movement, and the calm chaos of waves crashing with purpose.
🧡 كهرماني الصحراء (Kahramani Al-Sahra’)
The Desert – Gulf, Iraq, Yemen, Sudan, Libya
Earthy and luminous. This amber tone reflects resilience, sun, silence, and the unapologetic richness of desert life — regal, tough, sacred.
This collection is for the ones who wear their roots with pride.
For those who refuse to dilute who they are.
For those who know that identity is not a trend — it’s a legacy.
Be rooted. Be real. Be أصيل.
Drop now live.
Shop the collection.
Own your story.