Habibi Plz and Qalm Hebr are activating a high-impact creative partnership built around cultural clarity, linguistic pride, and modern streetwear.
You’re not just getting a new drop — you’re seeing two Qatari-led brands align on a shared mandate: elevate Arabic expression, center identity, and push regional creativity into the global conversation.
Shda3wa sits at the core of this collaboration.
It’s more than a phrase — it’s a behavioral code.
It signals humor, confidence, and the unapologetic rhythm of daily Qatari life.
The collection translates that energy into clean silhouettes, sharp typography, and visual language shaped by Qalm Hebr’s distinctive calligraphy.
You get a product line built on three pillars:
Cultural Integrity
The designs preserve the authenticity of Qatari slang while positioning it in a contemporary, wearable format. The partnership treats language as a strategic asset — not an aesthetic decoration.
Design with Intent
Qalm Hebr’s calligraphy delivers precision, flow, and character. Habibi Plz wraps it in a global streetwear framework. The result is a collection that feels local in voice but international in execution.
Identity as Power
Every piece reinforces the idea that Qatari identity is dynamic, self-defined, and worthy of representation. You wear the collection because it reflects your voice and your place in the culture.
This collaboration pushes the ecosystem forward.
It shows that Arab-led brands can shape their own narratives, commercialize their own language, and build fashion grounded in community.
It empowers youth to express cultural pride without compromising style or global relevance.
Shda3wa is the first chapter — bold, witty, and unmistakably Qatari.
Habibi Plz and Qalm Hebr are setting a new benchmark for what it means to design from the region, for the region, and beyond.
This is identity — worn with intent.