Habibi Plz is officially launching in the Middle East — and it starts in Qatar. This milestone marks a decisive evolution for the brand, shifting from a diaspora-powered movement across North America to a home-grown cultural force rooted in the Gulf.
Founded by Mohamed “Moe” Farid, Habibi Plz gained its initial momentum in New York, Montreal, and Toronto, carving a space in global streetwear for Arab and SWANA identity. The brand’s unapologetic approach to cultural representation, language, and design created immediate traction. Now, with its first Middle East debut set for Doha, Habibi Plz enters a new strategic phase: building from the region, for the region, with global reach.
You’ll see the significance of this moment reflected across the brand’s growth. In its first two years, Habibi Plz generated over USD 250,000 in revenue and reinvested more than USD 50,000 into youth and community programs—affirming its commitment to impact, not just commerce. Each collection, including the Shda3wa drop, is crafted as a cultural statement designed to amplify Arab identity. From typography to storytelling to calligraphic details, the brand transforms language into a fashionable expression of heritage and pride. With global shipping and an expanding international audience, the move into Qatar deepens the roots that shaped its voice.
Choosing Qatar as the launchpad is both strategic and personal. The brand is headquartered in Doha, positioned at the center of a dynamic youth, culture, and creative ecosystem. The city offers access to regional hubs, fashion-forward audiences, and cultural institutions aligned with Habibi Plz’s mission. By debuting in Qatar, the brand claims its place in the Middle East’s growing fashion landscape and reinforces its intent to build locally while scaling globally.
To drive regional success, Habibi Plz will activate a high-impact launch roadmap. Expect an immersive debut event in Doha, bilingual storytelling campaigns, exclusive Qatar and Middle East drops, and collaborations with local calligraphers, designers, and cultural partners. The brand will leverage its community roots, tapping into both Arab youth in Qatar and its global diaspora following. Engagement will be measured through tangible KPIs — audience turnout, sales traction, digital reach, partnership activations, and community reinvestment.
This launch matters. It signals a shift from being celebrated abroad to being owned at home. It positions Habibi Plz as a cultural protagonist in the region, not just a fashion label. And it reinforces Moe Farid’s mission to make Arab identity visible, stylish, and globally relevant without compromising authenticity.
Qatar marks the beginning of this next chapter. The region is ready.
Habibi Plz is stepping into its power — proudly, loudly, and unapologetically.